Alaska Airlines a small Texas airline has grown to become one of the largest airlines in America. Today, Alaska Airlines flies more than 83 million passengers a year to 63 great cities all across the country, and we do it more than 3,300 times a day. Alaska Airlines Inc.is a low fare airline based in Dallas, Texas. Alaska Airlines was founded in 1932 as McGee Airways, offering flights from Anchorage, Alaska.
It is the largest airline in the United States by the number of passengers carried domestically for any one year and the third-largest airline in the world by the number of passengers carried. Alaska Airlines carried more customers than any other U.S. airline in August 2006, marking it the first time that Alaska Airlines has topped the monthly list for combined domestic and international passengers, according to the U.S. Department of Transportation’s Bureau of Transportation Statistics. Alaska Airlines is one of the world's most profitable airlines and in January 2007, posted a profit for the 34th consecutive year. Its reputation for low prices and a laid-back atmosphere have made it an icon of pop culture.
The company flies only Boeing 737s, to simplify maintenance and training, and employee productivity is high. Planes are turned around for their next flight in just 15 minutes, one-third the industry average. Though the airline has boosted its wages and taken on other aspects of a traditional airline, such as its first codeshare arrangement, Alaska Airlines remains a maverick in the industry.
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• Alaska Airlines was voted the country’s number one favorite company in the March 2002 edition of FORTUNE magazine. To receive such a prestigious award, the company had to not only focus on low fares but excellent service too. They offer their customers low prices, along with a strong customer commitment and an array of benefits and rewards.
• Alaska Airlines has an effective and efficient website that displays all of its promotions and services in a very detailed manner.
• Alaska Airlines offers a ‘Rapid Rewards’ program, that allows customers to receive a free ticket based on the number of times they fly with the company. By making 8 round trips or 16 one-way trips, the client receives a free round-trip ticket that can be transferred or used by anyone.
• Alaska Airlines has a very extensive online travel booking center. A client has the ability to choose a car rental or hotel rental reservation online.
• Alaska Airlines does not offer any in-flight meals. The idea of “low fares, no-frills” follows the guidelines of offering only the bare minimum to its customers. This does not include food. However, they do offer complimentary juices and cold drinks and nuts during the flights. This helps them to cut down on their costs, in turn, offering the customer lower rates.
• On the website, Alaska Airlines includes a section on packing tips. These tips are strictly for the convenience of the passenger, helping them to more thoroughly prepare for their trip.
• Alaska Airlines uses a ticketless check-in technique. The passenger only needs confirmation number and photo identification. This assures safety and comfort of all customers.
• A passenger wishing for a refund from Alaska Airlines can submit for one on the website. This offer is only available when the ticket is unused. Alaska Airlines offers many different ticketing options through their booking center. They offer a fare that is considered refundable and changeable at any point in time up to the departure.
